Leverone Design, a San Francisco-based interior design studio with an acute architectural sensibility, came to Hoffman for a new brand perspective and website. Our objective was to express the essence of their process—crafting bespoke spaces for their clients—through thoughtful art direction, film, copywriting and graphic design. Our year-long engagement yielded a new brand identity featuring a wordmark of custom letterforms, compositionally inspired by the interplay of light and shadow. Overseeing art direction, Hoffman worked closely with Leverone to establish a new, elegant and humanist approach to project photography and film, celebrating the scale and tactile richness of the physical spaces.
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Hoffman approached filmmaker Conor Hagen to capture the internal dynamics of Leverone’s creative process. Through his lens, we communicated a proprietary narrative for the studio’s collaborative nature and design ethos. Prominently featured on Leverone’s new website, the film offers a peek inside a “studio at work” highlighting both the creative collaboration and design rigor required to produce their diverse portfolio.
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