Chris Paolini
Director of Design
As Hoffman’s Director of Design, Chris Paolini leads and oversees the design studio with strategic vision and intention. He approaches each project with care and precision, finding great joy in working closely with clients, understanding their business and philosophy, and channeling discussions into creative, visual narratives. He has been an integral member of the Hoffman team for almost ten years, during which time he has helped shape the studio’s creative direction. He finds deep resonance between the studio’s anthropological methodology and his academic background — a dual degree in Linguistics and Art from Yale. He is fascinated by how people communicate and understand meaning, both visually and verbally, and he applies this focus to branding, strategy, art direction, and typography. Outside of the studio, Chris loves to cook and explore the culinary scene of the city. He is a rock climber and landscape watercolorist, enjoying time offline outdoors, surrounded by geology and nature.
Rebecca Goldberg
Designer
Rebecca joined the Hoffman team in 2022 and has continued to hone her practice as a Designer here in the years since. Having studied both English and graphic design at Yale, she brings an eye for language, typography, and print to her work, developing design systems with both aesthetic and narrative resonance. She nurtures her passions for storytelling in New York’s diverse cultural landscape, a frequent attendee of the city’s visual and performing art institutes, cinemas, and colloquia. Her diverse engagement with art inspires her professional design practice, alongside her personal creative practices in fiction writing and fiddle playing.
Eva Williamson-Kanter
Studio Manager
Born and raised in New York City, Eva Williamson discovered her path to design unexpectedly. After studying at the American University of Paris, Eva moved to Los Angeles where she worked alongside a longtime friend for AD100 designer, Pamela Shamshiri of Studio Shamshiri, igniting her passion for design. Since returning to New York, Eva has supported a range of creative industry leaders, building experience and fostering relationships across design, art, and fashion industries before joining Hoffman. Seeing a variety of working-styles across a diverse array of artistic personalities, Eva has a niche understanding of the inner workings of creative processes. She strives to merge her personal passion for discovery—through travel, culture, and cuisine—with the creative energy she absorbs in her work environments. As Operations Manager, she is dedicated to fostering a structured, organized, and serene studio environment where the creative team can thrive. Eva has a deep love for her native neighborhood, TriBeCa, when she isn’t working, you can find her walking her two dogs, River & Ginko, or dining at the Odeon.
Jasper
Mascot
I’m just here for the Greenies.