As Hoffman’s Director of Design, Chris Paolini leads and oversees the design studio with strategic vision and intention. He approaches each project with care and precision, finding great joy in working closely with clients, understanding their business and philosophy, and channeling discussions into creative, visual narratives. He has been an integral member of the Hoffman team for almost ten years, during which time he has helped shape the studio’s creative direction. He finds deep resonance between the studio’s anthropological methodology and his academic background — a dual degree in Linguistics and Art from Yale. He is fascinated by how people communicate and understand meaning, both visually and verbally, and he applies this focus to branding, strategy, art direction, and typography. Outside of the studio, Chris loves to cook and explore the culinary scene of the city. He is a rock climber and landscape watercolorist, enjoying time offline outdoors, surrounded by geology and nature.

Isabel Furtsch’s creative career traces back to Franklin & Marshall College, where she first studied Art History, Psychology, and Philosophy with a research focus on Exhibition Design, and cultivated an interdisciplinary approach to creative innovation and client relations. After graduating in 2019 and returning to her native New York, Isabel began assisting at a boutique creative talent agency representing artists across mediums, including photographers, set designers and stylists. She has now transitioned into the production world, where she has served as an assistant producer for both commercial and editorial shoots. Isabel also assists the U.S. Director of Wallpaper* Magazine and friend of Hoffman Creative, Michael Reynolds. Outside of the workplace, her multimedia skillset informs her broad literary, artistic, and musical interests.

As one of Hoffman’s core Designers, Neil works closely with clients to realize the full potential of every project — from logos to books, websites, packaging, products, and beyond. Neil brings with him 6 years of experience working in-house at world class art museums with a focus on exhibition design, signage, wayfinding, and internal brand communications. Before joining the team at Hoffman, Neil worked with architects and developers, creating their internal branding and bespoke identities for their projects. He now applies this unique expertise in art and architecture to his design work for Hoffman’s clients. Neil’s inspiration is drawn from photography, local art and music scenes and architecture. You can find him on the weekends with his camera and his bike exploring the city’s many galleries and parks.

A lifelong New Yorker, Camille Shimshak is a designer and multimedia artist whose work is shaped by a deep engagement with fine art, cultural research and storytelling. She is a graduate of Tufts University’s specialized dual degree program with the School of the Museum of Fine Arts, earning a Bachelor’s degree in Sociology, with a focus in Media Studies, alongside a Bachelor of Fine Arts. Her interdisciplinary foundations continue to inform her practice and its sensitivity to audience, context and meaning in visual communication. Camille began her design career in social impact and political work, where precision and human narratives are essential tools. Guided by this ethos, Camille’s work balances joy and rigor, grounding expressive design in purpose and intention. Outside the studio, she maintains an active fine-arts practice and can often be found painting, visiting galleries or clearing her head on a run through Prospect Park.

Rebecca joined the Hoffman team in 2022 and has continued to hone her practice as a Designer here in the years since. Having studied both English and graphic design at Yale, she brings an eye for language, typography, and print to her work, developing design systems with both aesthetic and narrative resonance. She nurtures her passions for storytelling in New York’s diverse cultural landscape, a frequent attendee of the city’s visual and performing art institutes, cinemas, and colloquia. Her diverse engagement with art inspires her professional design practice, alongside her personal creative practices in fiction writing and fiddle playing.

Born and raised in New York City, Eva Williamson discovered her path to design unexpectedly. After studying at the American University of Paris, Eva moved to Los Angeles where she worked alongside a longtime friend for AD100 designer, Pamela Shamshiri of Studio Shamshiri, igniting her passion for design. Since returning to New York, Eva has supported a range of creative industry leaders, building experience and fostering relationships across design, art, and fashion industries before joining Hoffman. Seeing a variety of working-styles across a diverse array of artistic personalities, Eva has a niche understanding of the inner workings of creative processes. She strives to merge her personal passion for discovery—through travel, culture, and cuisine—with the creative energy she absorbs in her work environments. As Operations Manager, she is dedicated to fostering a structured, organized, and serene studio environment where the creative team can thrive. Eva has a deep love for her native neighborhood, TriBeCa, when she isn’t working, you can find her walking her two dogs, River & Ginko, or dining at the Odeon.

I’m just here for the Greenies.