Jackie and Damien Harrison, the landscape designers behind Harrison Green, spent the last ten years carefully building their namesake business and were eager to establish a new brand identity for growth into the next decade and beyond. Keeping the graphic nature of their existing B&W brand palette, Hoffman drew inspiration from the elements of their practice and developed a proprietary icon composed of four silhouettes: sun, bird, plant and mushroom. The icon led to a wordmark proudly proclaiming their sacred ground—NEW YORK. A suite of stationery and internal communications soon followed, helping to aesthetically align their three departments: design, installation and maintenance. The brand journey culminated with an immersive website experience showcasing their portfolio and custom-built studio through short films and expressive photography.
Studio & Garden Photography: Nicholas Calcott