Shaw Contract is one of the world’s leading flooring manufacturers, based in Cartersville GA. Our initial partnership began by creating a concept inspired by the notion of home for a new product launch called Haven (the product later won gold at NeoCon). As often happens, the creative collaboration around a simple project turned into a more extensive branding development exercise. Together, Hoffman designed a dynamic, new identity for the brand, produced an on-boarding toolkit, comprehensive brand guidelines, proprietary color palette and typographic standards. With the launch of their sustainability-driven mission, Smarter Impact, we brought their pioneering community and ecological commitments to a global audience via an engaging animation platform. Working holistically, all brand assets were crafted in relationship to each other and consciously developed for Shaw Contract’s in-house design team to seamlessly use in all future applications and communications.
Smarter Impact animation by Yukai Du
Community photography by Thomas Loof
Haven photography by Francois Dischinger