J&J / Aveeno

This was a very particular rebrand exercise to design an appropriate identity for a global skincare brand that needed to translate seamlessly into several local markets with distinct cultural identities. It was an extensive exercise in clarity of information design. We immersed ourselves for a year, spending time in key markets in the US, Europe and the Far East. We created a clear and compelling identity that communicated the brand’s values effortlessly across culture and at scale in several different packing designs.