In Essence

Hoffman Creative is a brand strategy, design and creative development studio, founded in New York in 2007 by Eric Hoffman. The studio is driven by a belief in the transformational power of design to shape and sharpen brands in their identity, communication, operations and evolution.
Featured Press
Wallpaper USA 400
Wallpaper USA 300
1stDibs
AD Pro
Cultured
“We act as creative partners for our clients. We collaborate through ongoing dialogue rather than by service or transaction. We build and nurture relationships throughout our design process and beyond.”
ERIC HOFFMAN
In Ethos
Hoffman believes in anthropology as a strategic tool for grounding and growing brands. Addressing human behaviour, thought, feeling and impact brings vitality to our design.

Design is personal

Hoffman takes time to immerse themselves in their client’s worlds to understand how design can support and enable them optimally in the present for the future.

Change is profound

Hoffman takes a long-term, sensitively responsive approach. Good design has a catalysing effect on people and brands. It uncovers truths and establishes pathways for brands to thrive and flourish.

Relationships are powerful

Hoffman takes care with their clients, understanding their context and needs, guiding them through the process of design and supporting them with the changes it heralds. We open our networks to make good work better.

Ultimately, when we partner with clients we are invested in their ongoing success.

“Eric has a singular talent for taking ideas from all his collaborators and distilling a singular vision. It is so fun to work with him, and so intellectually rewarding, because of this: he brings order to calm, cohesion to creativity.”
RYAN MURPHY

Capabilities

  • Strategy
  • Copywriting
  • Naming
Studio Video by North Sea Air
Text by Hugo MacDonald