“Our design methodology works as an ecosystem; each phase is interconnected and interdependent. The more we learn, the stronger the bond between design and client.”
ERIC HOFFMAN
In Practice
Hoffman tailors its process for each client and project, based on a time-honoured, tested and trusted series of interconnected stages of work.

Discovery

IMMERSION, ANALYSIS AND DIAGNOSIS

We deep dive into the worlds of our clients to understand who they are, what they are connected to and where we can go together.

Design Concept

VISION, NARRATIVE AND IDENTITY

We lead our clients through different routes of tailored identity design and creative direction, over three rounds.

Activation

DELIVERY, APPLICATION AND INTEGRATION

We integrate our design work into our clients’ lives, bringing it to life physically, digitally and operationally.

Caretaking

ADVICE, SUPPORT AND EVOLUTION

We look out for and look after our clients’ ongoing needs as the transformation process evolves, develops and takes shape.