Zac Posen for Five Plus

Zac Posen launched an evening dress capsule collection for mainland China fashion brand, Five Plus. Influenced by the cultural phenomenon of television’s “Gossip Girl,” Five Plus asked Zac to dress several young fashionistas including Olivia Palermo. Captured in three short films, we developed overlapping narratives that weave together magical moments in New York City. We also designed the collection’s identity mark as well as several components of the retail experience.