WeWork

Web
Co-working powerhouse WeWork has quickly expanded domestically with rapid growth internationally. In response to this growth, the Development team approached us to craft a robust recruitment tool to attract new talent in several career disciplines, including real estate, design, and construction. Attending over 50 hours of new employee training, interviews, and tours of WeWork facilities in NYC, we distilled an authentic narrative of the WeWork employee experience, from newly on-boarded recruit to veteran employee. We found that working on the Development team involves close integration across several disciplines. To convey this internal relationship we designed responsive infographics and a unifying thread of site-hosted blog and video content. Intuitively placed calls-to-actions lead those interested to apply on a separate site.