Toyota Connected

Toyota Connected is a new division within the car company specializing in intelligence and technology. We submitted over 20 original identity marks and landed on one design that combines elements of the past with that of the future. Unearthing inspiration from an original Toyota deco car emblem design from the 1030’s, the “T” appears to be composed of colorful blocks or pixels. Reinforcing the word “Connected,” the logo mark has a dynamic, tech quality that never feels static and appears to always be on the precipice of change.