The world of matcha products is a crowded space today, but this was one of the first brands to emerge in the US. Introducing a new ingredient to market comes with its own design requirements. It has to intrigue, attract and educate at the same time. In our case here, we also needed to create a strong but flexible brand identity with room for growth across several product categories. What started out as canisters has subsequently expanded into everything from pre-made beverages to teabags.