A sweet story of how enduring a bold identity and packaging design project can be. The honey brand was founded by a college friend. We took a fresh approach, rethinking the tired, cute honey packaging with the bear you find elsewhere on the shelves. Transparency felt appropriate; given honey doesn’t spoil, we settled on clear glass packaging so the beautiful hues of the honeys sell themselves. The apothecary feel together with a simple graphic bee logo has given the brand an appealing timelessness.